Have you ever been on Twitter? Or perhaps you have a Twitter account through which you follow a bunch of other users and have some followers of your own. If so, you know just how engaging the site it. There is always something to tweet about; an event, an issue, or a person. When enough people tweet about the same thing, it becomes a trending topic and you can learn all about it just by following the hashtag (#) on your timeline. Who needs TV, right?
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Twitter is one of the fastest growing social media sites in the world today. Users are attracted to the real time nature of the site’s interface. Tweets appear on the timeline immediately after they are posted, allowing you to keep track of events taking place many miles away from your actual location. The 140 character limit prohibits you from making excessively long posts, ensuring that the timeline moves fast and remains interesting.
The Twitter Music App
In such an interactive site, it is only right that media files become popular. In 2013, Twitter launched the Twitter Music App to tap into the growing market for video and audio music files on the site. However, this app flopped in the market because of the large number of online video sites and applications already in the market. This forced Twitter to pull the app off the market in 2014, only a year after it had been launched because it was not doing so well.
This year, however, Twitter announced that it would be partnering with Live Nation to exclusively live stream music concert and other major events. Live Nation is an event and concert promotion company headquartered in Beverly Hills, California. From now henceforth, you will be able to watch a live concert by your favorite musician from the comfort of your timeline wherever you are. Twitter recognizes that most of us only get on Twitter to follow on the personal and professional lives of our favorite musicians.
In fact, 7 out of 10 of the most followed accounts on the site belong or are affiliated to music celebrities. Events that brings these celebrities together such as the AMAs, BETs and the Grammys are among the most live streamed events in the world. With this partnership, Twitter hopes to tap into this vast market of live streams on the site. The good new for us, jolly users, is that we will now be able to live stream concerts by our favorite celebrities and enjoy their performances even when we are not able to attend in person.